Marketing you web site part 2 using banners ad and classified ads

Using Banners to market your web site Banner advertising is on just about every web site you visit today. Banners are a form of advertising. This advertising is used to help pay for the site and help make the owner money. Regardless of the type of business or web site you have, you can use banners to help increase your income. The advertising revenue generated from banners falls into 3 groups: Pay Per Impression (PPI), Pay Per Click (PPC), and Pay Per Sale/Lead (PPS). Pay Per Impression With PPI banner advertising you are paid each time your advertiser's banner is shown on your web pages. A term CPM is often used with banner advertising. It means cost per thousand, which basically means you will be paid $x. xx for every 1000 banners displayed to the visitors of your web site This is the easiest method to earn money with as every time someone visits your web site you get paid. However, this is not used very much and is very easily abused. If you have a 1000 visitors per day and are paid $5 per thousand then you make $150 per month. As an advertiser you do NOT want to use PPI. It would be like paying the newspaper or phone company money every time they said someone opened the newspaper or phonebook. Pay Per Click With PPC banner, you are paid more than with PPI but only when the visitor actually clicks on the banner rather then just seeing it. With PPI you many be paid $5.00 CPM (per thousand) and with PPC you could be paid $5 per click. However, not as many will click on the banner. Banner design has a lot to do with what we call the conversion rate. That is basically how effective is the banner. Conversion rates for banners is usually less than 1%. A very good banner may have a 5% conversion rate. Remember that is a passive income stream. It is working around the clock and requires no work on your part. So, if you have 1000 people a day coming to your web site and you have a 1% conversion rate with a payment of 50 cents per click, you could be earning $150 a month just for having the banner there. As an advertiser this is a little better than PPI. At least now the visitor is on your web site and you have a chance to gather information about them and possibly sell them your product or service. Pay Per Sale/Lead PPS banner advertising using pays the highest dollars of these three methods, but only generates income when the advertiser makes a sale to someone visiting from your web site It will have the lowest conversion rate of the three. PPS banners only work well for the web site owner if the advertiser does a good job with the banner design (creating a desire to click), selling (presenting information), and closing (getting the sale). None of these do you control directly. Selecting PPS advertisers for your site should be well thought out. As an advertiser, this is the preferred type of banner advertising. Where to find advertisers I think the best place to find people that want to place banner ads on your site will be the affiliate programs. This is also a good place for you to advertise that you would like to place banners on others sites as well. Read the pages carefully. Banners can be expensive if you don't generate any sales. If you have friends or business associates that you do business with you can ask them if they would like to place a banner on your site or if you could place a banner on theirs. These exchanges become more and more popular as your site becomes more popular as well. A new source for banner ads are from the major search engines. Google Adwords are probably the best known new source for advertising on a pay per basis. This works both ways. You can pay to have your ad/banner placed on others sites as well as have other web site ads placed on your site. When your ad is displayed and someone clicks on it they will visit your site and you pay Google for the visit. When you allow Google to place ads on your site and someone clicks the ad, you get paid. In the resource section of rd-webhosting you will find more information on using banners to market your website. Using Classified Ads to market your web site Classified ads are just like in the newspaper. They are small detailed ads that offer your product or services and provides a contact (your email or web site). A quick search on Yahoo for classified ads will find over 58,000,000 entries for sites and people who will either sell or place your classified ads on their web sites. Classified ad sites fall into two categories: Free and Paid. Free sites should be avoided. BE CAREFUL... most free classified ad web sites. are farming your email address to sell to others. You will find you email box loaded with tons of offers and once it starts it will never stop. Paid classified web sites, however, can be like having a store in the world’s largest shopping mall for pennies a day in rent. One of the largest classified ads web sites is...eBay. Think about this. For about 30 cents an ad (item to sell) you get listed for one week where over 1 million people a day come to shop. I have more information on eBay and other auction sites under Web Basics. There are other forms of advertising as well. One of which we discussed before was newsletters. Others include, your email signature, banner ads, ebooks and affiliates. Each are discussed here. Click on the Marketing Resources to review each form of advertising. This is part one of a multi-part series of Marketing you web site. Please visit us at rd-webhosting for the rest of the series. In the next section we will cover marketing you web site using email, e-books, letterhead and magazines. More information on marketing, website design and other areas of Internet Business can be found at rd-webhosting in our resources area.

How to get your customers to trust your website

Research reveals three important facts: 1) The Internet is one of the most important sources of information. 2) The trustworthiness of the Internet is declining. 3) Customers will come back to your site if they trust it. In the face of a declining trust in the Internet, there’s definitely value in creating a website which can be trusted by your visitors. But how do you do it? That’s what this article is all about. But first, the research… According to a recent major study, "Ten Years, Ten Trends", conducted by the Center for the Digital Future ( digitalcenter. org), a leading authority on the impact of the Internet, the Internet is still seen as one of the most important sources of information, but people are placing less faith in the reliability of that information. These findings are supported by earlier research. American Express found that 73% of people use the Internet to gather information, and Lyra Research found that 48% of people use the Internet to find work-related information as opposed to 7% who use magazines. When it comes to reliability of information, A. T. Kearney found that workers take so long trying to find information that it costs organisations $750 billion annually! But never fear! All is not lost. It is possible to stem the tide – at least as far as your own website is concerned. According to Nielsen NetRatings, helpful website content develops site loyalty. The average person visits no more than 19 websites in the entire month in order to avoid information overload – they tend to rely on the sites that they can trust to help them. So how do you make yours one of those sites? How do you inspire trust in your visitors? The answer is simple – make your website copy trustworthy! Following are 8 steps that’ll put you on the road to a trustworthy website. STEP 1 - Always include your contact details Always! This includes an email address, phone numbers, fax numbers, and address. Without these details, you’ll look like a fly-by-night operation. STEP 2 – Tell us who you are Dedicate a page of copy to the people who run your company. You don’t need to say much – just provide a little history. Talk about their work history, career highlights, education and qualifications, etc. And it never hurts to include a little personal information as well. Let your readers know who you are. STEP 3 – Know it & Show it It’s not enough that you know what you’re talking about. Your readers have to know you know it! This normally means including a little bit of technical information or some other titbit that potential customers will recognise as expertise. (And always check your facts before publishing. If possible, include statistics or some other form of research results.) STEP 4 – Include samples & testimonials Of course, if you’re going to talk the talk, you have to be able to walk the walk. Validate your claims by including samples of your previous work (if applicable), and testimonials from some satisfied customers. STEP 5 – Something for nothing Nothing inspires trust more than an offer of something for nothing. But you have to make sure that ‘something’ is helpful. And make it doubly clear that it really is obligation-free. Nothing undermines credibility faster than the suspicion that there’s a hidden catch. STEP 6 – Avoid advertorial style web copy Don’t go on and on, page after page, repeating the same thing using different words. Make your point and make it quickly. Don’t insult your visitors’ intelligence by implying that they’ll believe you if you just say it often enough! If you use advertorial style web copy, you’ll seem more interested in yourself than the business solution you’re offering your client. STEP 7 – Avoid hard-sell web copy Once again, don’t insult your visitors’ intelligence. Hard-sell web copy can give the impression that you’re more interested in the sale than the business solution. Sure, create a sense of urgency with your web copy, but don’t overdo it. STEP 8 – Talk benefits not features When you talk features, you’re talking about your product or service - you’re talking about you. When you talk benefits, you’re showing that you’re interested in what the customer needs. Talking benefits is one of the best ways to engage your customer. (For more information on writing about benefits, see divinewrite/benefits. htm and divinewrite/webbenefitwriting. htm.) Websites can be a great way to engage your customers and make sales. But you have to make sure your visitors trust what you say. And that means getting your web copy right. Of course, it’s not ALL about the website copy. Obviously you also need a website design that inspires trust (see izilla. au, hothouse. au, mc3. au, or digital-tsunami for that). Happy writing!

The easiest way to have a google adsense account fast

Google Adsense is one of the easiest way to allow webmasters to make money from content websites. You just need to add some simple javascript codes on the web pages, and then when visitors click the ads, you make money for every unique click. No need to sell and think yourself, Google does all thinking for you. Very easy, right? Google Adsense is really a gold mine. People are creating niche websites just to display the ads and make easy money everyday - automatically. There are so many success stories about people earning thousands of dollars a month from Adsense! If you don’t have an Adsense account yet, you should get one and start profiting from it! However, not all who applied for an Adsense account gets approved. You need to show your content websites to Google first to get approved. Then how if you don’t have a content website? No need to worry, here is a secret method to get approved - fast and easily - just read on... Google has its own blogging service - Blogger ( blogger/). You can start a blog on Blogger with any topics you like - and it is completely free. Once your blog is created, post two or more related articles on it. Wait for a day and then you can apply your blog for an adsense account using this link: marktse/recommend/google-adsense/ Wow, your Adsense account will get approved in several days. Happy profiting from Adsense!

Analyzing website traffic

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis. These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site. There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic. The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis. The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is. It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been. Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page. If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page. As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign. Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page. After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is. However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations. Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

Internet marketing guide do you have one

Wow! Internet Marketing Guide. What an interesting concept. Internet marketing is a pretty cool business. You can work from any where if you have a lap top and an Internet connection. I am typing this article from the bar in our local pool hall. I am playing in a 2 day pool tournament. A few weeks back I attended a 3 day Internet Marketing work shop in Orlando Florida. This was cool because I live in Colorado and the weather in Florida was a nice change. I did not just hang out being lazy in Florida. I wrote several articles on my free time and I was in work shop meetings for over 30 hours. You Must educate Yourself if you want success. What is an Internet Marketing Guide? It could be a detailed plan on how to market something successfully online. It could be a person who guides you in your marketing efforts like a coach or a mentor. This could even be a detailed plan that you create for yourself. I love the business because you can literally work from anywhere. Is it really work? I grew up farming and ranching. Work to me is spending the day with a shovel in your hand. Loading and unloading trucks can be hard work. Working cattle can be quite a chore. Sitting in front of the computer typing is not hard work to me. Don’t get me wrong. You can’t expect to just throw up a website, or place a link somewhere online and expect to make massive amounts of money over night. You will need to place quality content in blog articles, post to article directories, participate in online forums, put up web pages with good content and submit a press release now and then. You will also need to find good products or services which provide true value to people. This can be something you come up with yourself, or it could be some high converting affiliate product. Question: When does success come before work? Answer: In the dictionary. When you are thinking about your next online marketing project, make sure you sit down and plan out your steps to success. Design yourself a good Internet Marketing Guide. This will bring the money in much faster than the fly by the seat of your pants wing it method. If you are not sure how to set your guide up, start with some Google searching and find a good guide already written. A blue print to home business success. That’s it for now, To Your Success. Ted